CPD Programmes

Create A Digital Elevator Pitch Video for Greater Brand Awareness

Programme Fees:

Singaporean/PR: S$42.80 w/GST

AEN Member

Singaporean/PR: S$128.40 | Others: S$428.00 w/GST

Non-AEN Member

Charmaine Lee (Ms)


7 hours


If a picture paints a thousand words, a video paints millions. Get started with videos as a marketing tool, script, film and produce a 2 to 3 min digital elevator pitch video.


This is a fully online session conducted via ZOOM.  Participants can participate in the session from any venue of their convenience with a laptop / device that is compatible with ZOOM.  More details on participating in the session will be send to the confirmed registrants.




  • Bring along your smartphone, tripod, laptop, charger, mouse, mouse pad and phone cable to transfer the video to their laptops
  • Have Google Chrome Browser installed prior to the class as clipchamp.com only works on Chrome Laptop (does not work on Tablets)
  • Laptop should have Wi-Fi access (internet capabilities)
  • Free Wi-Fi access will be provided at the training site
  • Set up a Facebook Business Page following the step-by-step video guide: https://youtu.be/igI7C5bIUGc


What is this programme about?


How can videos help you get more brand awareness of who you are, what you do, who you can help and the services you provide?

How can videos help you grow your business and save your time in answering pre-requisites and FAQ questions in an engaging way?

Which social media platforms should you choose to invest in creation of video materials, and what topics should you cover in your videos?

Overview of topics being addressed at the hands-on workshop:

  1. What is an elevator pitch?
  2. Sales vs Marketing
  3. Pros and Cons of Video Marketing
  4. Which Social Media Platform should you choose for videos?
  5. A.I.D.A in marketing
  6. Elevator Pitch Script Template, 2 min pitch
  7. Guidelines to filming your video
  8. 7 typical types of videos businesses create
  9. A buyer’s journey on the internet
  10. Video Marketing Research & Strategy
  11. Equipment required to start creating video contents: Smartphone, Tripod, Flip Chart and Markers and more
  12. Script, Film/Record and Edit your video during the workshop with ClipChamp.com (480p  video export is FREE, 720p video export is $15/month)
  13. Video Editing & Production of Video Pitch Recorded
  14. Export video from ClipChamp.com & Publish so your preferred Social Media platform
    Note: Step by step guide on how to create your Facebook Business Page will be sent via email which will need to be setup prior to the class if you wish to upload your video to your Facebook Business Page


What does it cover?


  • Discover the Pros and Cons of video marketing
  • Discover types of videos business create for their business
  • Learn a research strategy to create videos that customers crave for
  • Apply basic framework when scripting videos
  • Practice their elevator pitch that should improve overtime
  • Script, Record & Edit your digital elevator pitch video
  • Export & Publish video on Facebook Business Page


Who is it suitable for?


  • Adult Education: Trainer & Consultants who would like to market their services effectively on Social Media with Videos
  • Business Owners: New to video marketing, and would like to be the face to their brand and/or company’s brand awareness and marketing campaigns


Fees & funding

AEN Member Singaporean/PR Non-AEN Member Singaporean/PR Non-AEN Member Others

Total programme fee




To register for AEN membership, please click here.

The 90% course fee discount for CPD programmes is only applicable to an AEN Member who is either a Singapore Citizen or Permanent Resident. Foreigners will not be entitled to this discount even if they are AEN members.

Programme fee covers training and assessment. The fee is inclusive of prevailing GST and subject to changes.

Additional funding assistance, if applicable

Singaporeans aged 25 years old and above are eligible for SkillsFuture Credit which can be used to offset the selected programmes’ fees for self-sponsored registrations only.


About the speaker

Charmine Lee (Ms)

Chief Digital Marketing Trainer & Consultant | Sky Digital Agency

Charmaine Lee (Ms) is the Founder & Chief Digital Marketing Trainer & Consultant at Sky Digital Agency and Chief Learning Officer of The Good Designers.


Founded her first agency in 2010, she has worked with hundreds of small business owners, and sadly have witnessed many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.


Many small business owners were skeptical of how Facebook Marketing and Advertising could help their business, and the investment required to kickstart Social Media Marketing and Advertising even up till today.


Seeing the gap in social media and digital marketing knowledge of her clients, she started conducting short courses to train her clients to manage their Facebook Marketing, and Google Analytics in 2014.


Over the years, out of her passion to share her knowledge, she has curated more than 12 different digital marketing curriculums under Sky Digital Agency. These courses includes: SEO, Facebook, Instagram, Video Marketing, Digital Marketing & Sales Funnels, Content Marketing Strategy with Ebooks, LinkedIn Marketing and more.


To date, she has accumulated more than 1,600 hours of training and curriculum development hours, WSQ ACTA Certified, and an Associate Adult Educator, Adult Education Professionalisation awarded by the SkillsFuture Singapore (SSG) Agency.


Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams to leverage on.