CPD Programmes

Kickstart your Digital Marketing Journey - An Introduction to YouTube and Instagram Marketing for Your TAE business

Full Fee: S$160.50 w/GST (before subsidies)

Programme Fees:

Singaporean/PR: S$16.05 | Others: S$160.50 w/GST

AEN Member

Singaporean/PR: S$48.15 | Others: S$160.50 w/GST

Non-AEN Member

Charmaine Lee (Ms)


2.5 hours


In this session, we will be sharing some ways to kickstart your Instagram and YouTube Marketing as Trainers and Adult Educators who would like to use Social Media to create greater brand awareness and brand authority for themselves online.




This is a fully online session conducted via ZOOM.  Participants can participate in the session from any venue of their convenience with a laptop / device that is compatible with ZOOM.  More details on participating in the session will be send to the confirmed registrants.


What is this programme about?


Increasing training product saturation and a rising gig workforce in the Training & Adult Education (TAE) sector will present immense challenges particular for TAE freelancers. As such, it is imperative for Freelancers to be able to create strong personal branding to differentiate their core expertise and service offerings through creating quality brand awareness to sustain their competitive advantage by continually attracting potential service buyers. Having a good grasp of widely popular digital marketing tools is thus essential to brand oneself effectively in today’s digital economy.


Social Media has made it possible for us to market ourselves, our products and services in an affordable and targeted way, so as to reach our desired audience quickly, engage with them, and eventually converting them to be loyal paying customers.


It can feel daunting if you’re new to digital marketing but there are ways to make the adoption of digital marketing fun and exciting, not only for the consumer but also for the content curator.  We will be introducing Social Media Marketing platforms, specifically Instagram and YouTube for Trainers and Adult Educators who would like to brand and market themselves through these platforms.


Instagram is most effective with savvy Millennials who seek deeper connections with brands and business prior to purchasing, and Instagram also has one of the highest organic reach for social media marketing, making it a cost-effective platform to advertise and create brand awareness and positioning.


What about YouTube? It is estimated that people watch more than a billion hours of video on YouTube every day. Viewers aged 18 and over spend 41.9 minutes on YouTube daily, on average. What’s more, YouTube is the world’s second-most visited website, right after its parent company, Google.

In this session, we will be sharing some ways to kickstart your Instagram and YouTube Marketing as Trainers and Adult Educators who would like to use Social Media to create greater brand awareness and brand authority for themselves online.

The programme provides an overview on the Singapore’s first ever Geragogy Guidelines, developed by Council for Third Age (C3A) and Singapore University of Social Sciences (SUSS) , which was launched in March 2021.

Interested users can visit the C3A website to download their free copy at https://www.c3a.org.sg/geragogy-guidelines

By the end of the workshop, learners will be able to:

  • State common mistakes with Digital Marketing: Learn about why digital marketing works for some and doesn’t for others
  • Be introduced to personal branding for Adult Educators (AEs) with Social Media Marketing
  • State the benefits of YouTube Marketing for AEs
  • Be introduced to a Digital Marketing Framework and common mistakes
  • State the benefits of an Integrated Digital Marketing Strategy
  • Be introduced to YouTube Marketing & Statistics
  • State the types of Video Marketing and its purposes & benefits
  • Be exposed to setting up a YouTube Channel
  • List top 5 YouTube Marketing Best Practices
  • Be introduced to Instagram Marketing & Insights
  • Explain the difference between YouTube and Instagram Marketing
  • Be exposed to setting up an Instagram Business Profile
  • List top 7 mistakes with Instagram Marketing
  • Be introduced to a Digital Marketing Sales Funnel


Who is it suitable for?


  • Adult Education: Trainers, Lecturers and Consultants who would like to learn the fundamentals to Digital Marketing, YouTube and Instagram Marketing, and market their services effectively to create greater brand awareness and positioning for their education and training business
  • Any others active in TAE who are seeking better results in their digital marketing efforts for their organization/company in the training and education space


Fees & funding

AEN Member Singaporean/PR Non-AEN Member Singaporean/PR Non-AEN Member Others

Total Primers Programme fee




The fee is inclusive of prevailing GST and subject to changes. 

AEN member rates are only applicable for Singaporeans/ Permanent Residents. Foreigners will not be entitled for AEN members rates regardless if he/she is an AEN member. To register for AEN membership, please click here.


Please proceed to make payment via eNets/credit card (VISA or MasterCard) at the end of the registration process. Kindly note that the system will automatically cancel the registration if full payment  has not been successfully processed by 11.59pm (Singapore Time) on the same day of the registration. You will have to reapply for the course, subject to availability of vacancy at the point of your re-registration.  

Rescheduling and withdrawal

Request for rescheduling and withdrawal will not be allowed for this programme. 

Corporate run

For dedicated corporate runs with a contract signed with IAL, billing and payment will follow the terms of the signed contract. Otherwise, payment would be expected upon registration.


About the speaker

Charmaine Lee (Ms)

Chief Digital Marketing Trainer & Consultant | Sky Digital Agency

Charmaine is the Founder & Chief Digital Marketing Trainer & Consultant at Sky Digital Agency and Chief Learning Officer of The Good Designers.

She specializes in identifying the gaps that will help small businesses increase their social media and digital marketing Return on Investment (ROI), generating more leads for their sales pipelines.

Out of her passion to share her social media and digital marketing knowledge with small business owners and equip them with social and digital marketing strategy, she has developed more than 12 digital marketing curriculums under Sky Digital Agency and other schools in Singapore, Indonesia, Philippines, Hong Kong and Mauritius.

She is a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL), an adjunct digital marketing trainer at Aventis Learning Group, and does training and mentoring with startups at Ngee Ann Polytechnic (Sandbox), Temasek Polytechnic (LaunchPad), and SUTD Venture Building Program (supported by ESG).


Till date, she has trained more than 1,200 individuals, and conducted more than 1,950 hours of training for marketers and business owners in the last 5 years alone.


Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. 

Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin