CPD Programmes

Social Media 101 for Coaching, Training & Education Businesses

Full Fee: S$845.30 w/GST (before subsidies)

Programme Fees:

Singaporean/PR: S$84.53 | Others: S$845.30 w/GST

AEN Member

Singaporean/PR: S$253.59 | Others: S$845.30 w/GST

Non-AEN Member

Steven Koh (Mr)


9:00am - 5:00pm


This is a fully online session conducted via ZOOM.  Participants can participate in the session from any venue of their convenience with a laptop / device that is compatible with ZOOM.  More details on participating in the session will be send to the confirmed registrants.




What to to bring: Mobile Device to access the internet 


What is this programme about?


The rise and expansion of social media has brought about countless ways to connect with people and organisations, regardless of geographical location. This increased connectivity also brings with it numerous new opportunities for adult educators to engage with current and potential new markets. By interacting with these new markets, adult educators are able to promote their work, grow their business, and attract new learners.

Learn how to harness the power of social media to enhance your adult education practice by creating an online presence for your business within the social sphere. Developing your understanding of how to plan and produce high quality online content, you will be better equipped to reach out and engage with clients both online and offline. You will also learn about the forms of behaviour and online etiquette required of a business entity, which will often differ somewhat from that of a personal social media user.

This hands-on one-day workshop will introduce you to social media not just as a way to connect with friends, but as a powerful tool for your coaching, training, or education business. It will cover topics such as social media etiquette for businesses, content planning and development, and how social media can be a vital tool in establishing a positive brand image online. With practical coaching, hands-on practice sessions, and personalised feedback, you will leave the session with a complete social media plan for your business, and also have the opportunity to become part of a social learning community, which will offer you the opportunity to apply what you have learned and continue upgrading and developing your social media skills.


What does it cover?


By the end of this programme, participants will:

  • Understand the different ways social media can be used as an effective media by organisations and businesses to enhance their outreach
  • Be able to develop excellent online relationships and engage potential learners and clients to generate more leads
  • Be able to create and publish good quality online learning content to show case their experience and expertise
  • Be able to develop a structured content plan and establish their business brand
  • Be able to develop and implement an effective social media plan in order to excel in their business, both online and offline


Who is it suitable for?


  • Adult Education: Individuals involved in learning design, curriculum development, learning facilitation, competency assessment, integration of learning technology, or those involved in consultancy and advisory services relating to business performance
  • Learning Management: Individuals involved in the management or support of learning programmes, systems and technology management and implementation, quality assurance of learning programmes, and business development


Fees & Funding

AEN Member Singaporean/PR Non-AEN Member Singaporean/PR Non-AEN Member Others

Total programme fee




The fee is inclusive of prevailing GST and subject to changes. 

AEN member rates are only applicable for Singaporeans/ Permanent Residents. Foreigners will not be entitled for AEN members rates regardless if he/she is an AEN member. To register for AEN membership, please click here.


Please proceed to make payment via eNets/credit card (VISA or MasterCard) at the end of the registration process. Kindly note that the system will automatically cancel the registration if full payment  has not been successfully processed by 11.59pm (Singapore Time) on the same day of the registration. You will have to reapply for the course, subject to availability of vacancy at the point of your re-registration.  

Additional funding available, if applicable

Singaporeans aged 25 years old and above are eligible for SkillsFuture Credit which can be used to offset the selected programmes’ fees for self-sponsored registrations only.

Please note the submission period for your SFC claim via MySkillsFuture needs to be within 60 days before the course start date (date inclusive). If your course start date is more than 60 days from the date of SFC application, the SSG-SFC portal would reject your application. In this case, you would need to pay the full course fees at the end of your course application.


Request for rescheduling must be submitted to IAL 2 weeks before the commencement of programme. Reschedule requests that come mid-way through training has to be supported by valid reasons; substantiated by references as evidence; such as a doctor’s note; or a hospitalization chit. 

Please submit your request to reschedule your course at MyIAL. A non-refundable administrative fee of S$53.50 (with GST) applies for the request and the next available slot will be offered.


Request for withdrawal from a programme is subjected to review by IAL and the decision is final. IAL reserves the right to request for supporting document(s). A non-refundable administration fee of S$53.50 (inclusive of GST) is applicable for withdrawal request. If the withdrawal notice is given less than 2 weeks before the programme start date, the paid fees will not be refunded.

Corporate run

For dedicated corporate runs with a contract signed with IAL, billing and payment will follow the terms of the signed contract. Otherwise, payment would be expected upon registration.


About the speaker

Steven Koh (Mr)

CEO | Trillion Training (S) Pte Ltd

Steven Koh (Mr) is a specialist adult educator (SAE) with over 25 years of industry and management experience in the TAE industry as a speaker, learning facilitator, curriculum designer, and business consultant. He is the founder of Community of Learning (Singapore), a Facebook group. The community is currently a vibrant online social learning community consisting of more than 3,000 leaders, professionals, and adult educators. 


Steven is an experienced social learning community leader with a wide ranging experience in social media. By using the latest social media and online technologies, Steven helps organisations to develop blended online-and-offline social learning platforms which allows members to learn at anytime and anywhere. As the lead for Facebook Community Leadership Circles Singapore, he has built a community of over 150 community leaders in Singapore. In addition, Steven has conducted various social media training sessions for community leaders and managers.


Steven’s Qualifications Include:

  • Certified Workplace Learning Specialist (CWLS)
  • Diploma in Adult and Continuing Education (DACE) 
  • Advanced Certificate in Training and Assessment (ACTA)
  • Master of Business, RMIT University
  • Bachelor of Science, NUS