AEN Special Interest Groups

Navigating to Find Your Coaching Model

Coaching Track

Session Fees:

S$0.00 w/GST

AEN Member

Mavis Ng (Ms)


7.30pm - 9.30pm


This session is held on 28 Jun, 7.30pm - 9.30pm.


According to ICF, there are a total of 87,000 coach practitioners around the world. Only 51% of the coaches have been certified. There are the other 49% of the coaches non-certified and trained. Though coaching is regarded as “meta-profession” that can be applied in various fields, coaches wanting to serve everyone or anyone, often end up serving small group of people or even no one. Hence, it is important for coaches to start focusing on their niche and set themselves apart from other coaches. 

Join us in this session to gain insight on how to identify your coaching niche (coaching model). By choosing a niche, you will be able to formulate clear and effective marketing strategies to reach and attract your dream clients naturally and easily. 




This is a fully online session conducted via ZOOM.  Participants can participate in the session from any venue of their convenience with a laptop / device that is compatible with ZOOM.  More details on participating in the session will be send to the confirmed registrants.


What is the session about?


This session will provide coaches an insight on how to identify their coaching niche (coaching model). By choosing a niche, they will be able to formulate clear and effective marketing strategies to reach and attract their dream clients naturally and easily. They will also know how to pinpoint what motivates them and identify their blind spots. In this 2-hour session, industry expert from Fingerprint4success will walk through the motivation assessment together and share the 5 key niche areas in the market – Career, Life, Mental Wellbeing, Family / Relationship, Business / Leadership / Performance.

The topics in this session include:

  • Dangers of going untrained in coaching
  • Finding what ticks you during your work and blind spots
  • Get a glimpse of the 5 areas people are seeking coaching support
  • Dilemma – Want to have best of every world and do we really have to choose a coaching niche
  • The future of coaching – Co-creation & Collaborations  

This 4-part series will help you understand how to become a coach or better your skills. Stay tuned for the other sessions that will be released over the year!

  • Finding Your Niche (Part 2): Creating Powerful Chemistry Coaching Calls (Coming soon)
  • Sustainable Coaching Model (Coming soon)

To find out more about the full range of our SIG2022, click here.


What does the session cover?


By the end of this session, participants will be able to take-away the following: 

  1. Reflect and review their motivational factors that drive them on how they perform in their coaching roles.
  2. Understand the 5 areas people are seeking coaching support, and what makes them different and similar
  3. Derive a preliminary idea of how they can start coaching.
  4. Understand the steps to handle areas they felt lack in coaching.


Fees & funding

AEN Member

Session fee


This session is open to AEN members for free.  To register for AEN membership, please click here.


About the speaker

Mavis Ng (Ms)

Founder and CEO | HappyMe and TRI Consult Service

Mavis Ng is an experienced trainer, ICF Associate Certified Coach (ACC) Coach, business consultant and an entrepreneur with over 15 years of corporate and entrepreneur experience. She has been coaching working professionals in their career development and planning for over 9 years. Mavis’s burning desire has been to make a difference in people’s life through coaching. She also founded and developed HappyMe, a digital coaching platform, envision to serve the coaches community, help bridge the individuals to coaches. She believes coaching should be for everyone to engage their motivations, develop mindset create positive change and brings measurable difference and results for their own development.

Mavis is also a trainer with Design Thinkers Academy as she believes the human centricity and empathy part of design thinking enables her to help coaches in discovering their own persona. This is especially useful as she runs her service consultancy firm.

Her giver nature contributes her role as Director in Founder Institute Singapore, helping startup founders to rethink what’s possible in their entrepreneurial journey. She volunteers her time in ToastMaster International, mentors undergraduates in Nanyang Technological University and Stories of Asia.

Mavis lives by her mantra "Opportunities don't just happen. You do not need to wait for opportunities to come to you. You can create them”. Mavis believes that each one of us are Leaders in our own right, encouraging and motivating individuals to own and craft their own development in Life.