CPD Programmes

Utilizing Social Media for Business Growth in Training & Adult Education (TAE) – the Basics 101

Programme Fees:

Singaporean/PR: S$42.80 w/GST

AEN Member

Singaporean/PR: S$128.40 | Others: S$428.00 w/GST

Non-AEN Member

Steven Koh (Mr)


7 hours


This is a fully online session conducted via ZOOM.  Participants can participate in the session from any venue of their convenience with a laptop / device that is compatible with ZOOM.  More details on participating in the session will be send to the confirmed registrants.




What to to bring: Mobile Device to access the internet 


What is this programme about?


The rise and expansion of social media has brought about countless ways to connect with people and organisations, regardless of geographical location. This increased connectivity also brings with it numerous new opportunities for adult educators to engage with current and potential new markets. By interacting with these new markets, adult educators are able to promote their work, grow their business, and attract new learners.


Learn how to harness the power of social media to enhance your adult education practice by creating an online presence for your business within the social sphere. Developing your understanding of how to plan and produce high quality online content, you will be better equipped to reach out and engage with clients both online and offline. You will also learn about the forms of behaviour and online etiquette required of a business entity, which will often differ somewhat from that of a personal social media user.


This hands-on one-day workshop will introduce you to social media not just as a way to connect with friends, but as a powerful tool for your coaching, training, or education business. It will cover topics such as social media etiquette for businesses, content planning and development, and how social media can be a vital tool in establishing a positive brand image online. With practical coaching, hands-on practice sessions, and personalised feedback, you will leave the session with a complete social media plan for your business, and also have the opportunity to become part of a social learning community, which will offer you the opportunity to apply what you have learned and continue upgrading and developing your social media skills.


What does it cover?


By the end of this programme, participants will:

  • Understand the different ways social media can be used by an organisation
  • Understand social media etiquette and behaviour
  • Be able to develop excellent online relationships with potential learners and clients
  • Be able to create and publish good quality online learning content
  • Be able to develop a structured content plan in order to engage others online
  • Be able to use social media as a tool for branding their business
  • Be able to develop and implement an effective social media plan in order to excel in their business, both online and offline


Who is it suitable for?


  • Adult Education: comprises job functions in the activities of learning facilitation, and providing consultancy and advisory services to drive business performance.
  • Learning Management: comprises job functions in the management and support of learning programmes, performance management, workplace learning and driving organizational performance.


Fees & Funding

AEN Member Singaporean/PR Non-AEN Member Singaporean/PR Non-AEN Member Others

Total programme fee




To register for AEN membership, please click here.

The 90% course fee discount for CPD programmes is only applicable to an AEN Member who is either a Singapore Citizen or Permanent Resident. Foreigners will not be entitled to this discount even if they are AEN members.

Programme fee covers training and assessment. The fee is inclusive of prevailing GST and subject to changes.

Additional funding assistance, if applicable

Singaporeans aged 25 years old and above are eligible for SkillsFuture Credit which can be used to offset the selected programmes’ fees for self-sponsored registrations only.


About the speaker

Steven Koh (Mr)

CEO | Trillion Training (S) Pte Ltd

Steven Koh (Mr) is a specialist adult educator (SAE) with over 25 years of industry and management experience in the TAE industry as a speaker, learning facilitator, curriculum designer, and business consultant. He is the founder of Community of Learning (Singapore), a Facebook group. The community is currently a vibrant online social learning community consisting of more than 3,000 leaders, professionals, and adult educators. 


Steven is an experienced social learning community leader with a wide ranging experience in social media. By using the latest social media and online technologies, Steven helps organisations to develop blended online-and-offline social learning platforms which allows members to learn at anytime and anywhere. As the lead for Facebook Community Leadership Circles Singapore, he has built a community of over 150 community leaders in Singapore. In addition, Steven has conducted various social media training sessions for community leaders and managers.


Steven’s Qualifications Include:

  • Certified Workplace Learning Specialist (CWLS)
  • Diploma in Adult and Continuing Education (DACE) 
  • Advanced Certificate in Training and Assessment (ACTA)
  • Master of Business, RMIT University
  • Bachelor of Science, NUS