Independent and freelance adult educators and trainers are reliant on their ability to generate business and income. Explore new ways of promoting and building awareness of your business through the creation of eBooks and other digital marketing strategies. Learn how you can leverage free tools such as social media to enhance and publicise your brand by creating relatable and accessible content for potential audiences.

Increasing training product saturation and a rising gig workforce in the Training & Adult Education (TAE) sector will present immense challenges particularly for TAE freelancers. As such, it is imperative for Freelancers to be able to create strong personal branding to differentiate their core expertise and service offerings through creating quality brand awareness to sustain their competitive advantage through the use of digital marketing tools.

Social media is a powerful business tool to connect billions of people around the world. Learn how to harness the power of social media to get more leads and develop your business to be one of the leading brand through powerful online engagement and creating high-quality learning content.

This programme sets to equip AEs with the full set of knowledge and skills in designing and marketing their programmes through social media. Through this programme, AEs will master course design skills such as designing the programme overview, lesson plan, learner’s guide and slides. Learners will learn an effective model to market and pitch to corporates and providers.