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Executive Media Mastery: Effective Communication for Senior Executives
Gary Gan (Mr)
7 hours
*The fee is inclusive of prevailing GST and subject to changes.
Course Dates
For groups of at least 15 people, customised run dates are available, contact us for more details.
What Is This Session About?
comprehensive one-day Media Training Masterclass is designed to equip leaders with the skills to craft compelling messages, excel in media interviews, and manage crises with confidence.
This course stands out by offering a tailored approach that addresses the unique challenges faced by high-level executives. Through a blend of interactive lectures, practical exercises, and role-playing scenarios, participants will gain hands-on experience and personalized feedback.
By the end of the course, executives will be media-savvy leaders, ready to enhance their brand's reputation and navigate any media interaction with poise and authority. Secure your spot today and invest in your professional development and your organization's success.
What Does The Session Cover?
- Understand the Media Landscape
- Know How to Develop Key Messages
- Comprehend Media Interview Techniques
- Understand Crisis Communication Principles
Skills-based learning objectives: what participants will be able to do at the end of the workshop (their application)
- Effectively Communicate with the Media
- Excel in Media Interviews
- Demonstrate Strong On-Camera Presence
- Manage Crisis Communication
- Apply Practical Skills through Exercises and Role-Playing
^ Assessment: Formative Assessment(s), Assignments/Presentations/Practical Performances)
^ Completion: Upon 100% attendance and meeting Assessment requirement, learners will receive a Certificate of Participation from IAL (& other partners where applicable)
Who Is It Suitable For?
- Department Heads and Senior Managers
Course Funding and Policies
Payment
Please proceed to make payment via eNets/credit card (VISA or MasterCard) at the end of the registration process. Kindly note that the system will automatically cancel the registration if full payment has not been successfully processed by 11.59pm (Singapore Time) on the same day of the registration. You will have to reapply for the course, subject to availability of vacancy at the point of your re-registration.
Additional Funding Available, If Applicable
Singaporeans aged 25 years old and above are eligible for SkillsFuture Credit which can be used to offset the selected programmes' fees for self-sponsored registrations only.
Please note the submission period for your SFC claim via MySkillsFuture needs to be within 60 days before the course start date (date inclusive). If your course start date is more than 60 days from the date of SFC application, the SSG-SFC portal would reject your application. In this case, you would need to pay the full course fees at the end of your course application.
Rescheduling
Request for rescheduling must be submitted to IAL 2 weeks before the commencement of programme. Reschedule requests that come mid-way through training has to be supported by valid reasons; substantiated by references as evidence; such as a doctor's note; or a hospitalization chit.
Please submit your request to reschedule your course here. A non-refundable administrative fee of S$54.50 w/GST ($50) applies for the request and the next available slot will be offered
Withdrawal
Request for withdrawal from a programme is subjected to review by IAL and the decision is final. IAL reserves the right to request for supporting document(s). A non-refundable administration fee of S$54.50 w/GST ($50) is applicable for withdrawal request. If the withdrawal notice is given less than 2 weeks before the programme start date, the paid fees will not be refunded.
Corporate Run
For dedicated corporate runs with a contract signed with IAL, billing and payment will follow the terms of the signed contract. Otherwise, payment would be expected upon registration.
About the Speaker
Gary Gan (Mr)
Senior Communications Professional | Adult Educator
Gary Gan is a seasoned storyteller with over 20 years of experience in high-impact marketing, communications, and public affairs. He continues to turn complex concepts into clear, compelling messages that cut through the noise and elevate both personal and corporate brands.
He partners with C-suite executives and senior leaders to craft strategic narratives and grow their influence across print, broadcast, digital, and social media. His clients and stakeholders have been featured in top-tier outlets such as The Wall Street Journal and CNBC, boosting credibility and amplifying their message where it matters most.
Gary coaches leaders to present and communicate with impact — whether they’re in a TV studio, on a video call, or addressing a town hall. The settings may differ, but the goal remains the same: to engage, persuade, and inspire.
His career spans agency and in-house roles, public and private sectors, SMEs and multinationals, equipping him with a sharp, cross-functional perspective. With equal parts wit, finesse, and know-how, he has won accounts, scaled businesses, built brands, and made lasting connections, all while retaining a wicked sense of humour.
Gary holds a Bachelor of Economics from The University of Queensland, Australia, and is WSQ ACLP certified.
