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The right servicing model is a practical framework that aims to assist not-for-profit organizations that serve a social objective to achieve a level of service that is ‘just right’ for the ‘right’ individual, one that is neither ‘over-servicing’ the majority nor ‘under-servicing’ the minority. It offers an alternative framework to the traditional uniform, first-come-first served, appointment-based approach to social service delivery. It takes into account the complexity of heterogeneous public-private-people relationships in social service delivery, and permits continuous assessment for evolving organization-specific objectives, resource availability and client needs. Through enhanced responsiveness to citizen preferences and resource availability in service delivery, the model can contribute towards better resource allocation which is especially relevant in the light of rising costs of service provision and higher consumer expectations.