Building Your Brand on Linkedin with AI
Charmaine Lee (Ms)
Course Duration: 7 hours
*The fee is inclusive of prevailing GST and subject to changes.
Sign Up for AEN MemberCourse Dates
For groups of at least 15 people, customised run dates are available, contact us via the form below for more details.
No Schedules Available.
What Is The Session About?
Through real-time expert guidance and actionable resources, participants will learn how to position themselves as credible professionals while aligning personal branding with company goals.
What Does The Session Cover?
1. Understand the importance of personal branding and how it impacts career growth and company reputation.
2. Know how to align their personal brand with their organization’s goals to foster mutual growth.
3. Recognize the key elements of a well-optimized LinkedIn profile, including photos, banners, and professional headlines.
4. Gain insight into the value of consistent online engagement and its role in building trust and visibility.
5. Understand how to generate content ideas from professional experiences, milestones, and everyday insights.
Skills-based learning objectives: what participants will be able to do at the end of the workshop (their application)
1. Optimize their LinkedIn profile with updated photos, headlines, and authentic "About" sections.
2. Align their profile visuals, such as banners, with personal and industry-relevant themes.
3. Engage meaningfully with LinkedIn posts by liking, commenting, and sharing content from peers or industry leaders.
4. Use different methods to brainstorm content ideas and develop engaging posts.
5. Structure LinkedIn posts with a compelling hook, insight, and call-to-action (CTA) to drive engagement.
6. Leverage visuals, hashtags, and tags effectively in LinkedIn posts to increase visibility.
Who Is It Suitable For?
- Working professionals looking to build their personal brand to advance their careers.
- HR professionals seeking to understand how personal branding contributes to workplace culture and talent retention.
- Team leads and managers aiming to empower their teams as brand ambassadors.
- Entrepreneurs and business owners wanting to develop a compelling online presence.
- Employees transitioning into leadership roles who want to align their personal brand with the company’s mission.
Course Funding and Policies
Payment
Please proceed to make payment via eNets/credit card (VISA or MasterCard) at the end of the registration process. Kindly note that the system will automatically cancel the registration if full payment has not been successfully processed by 11.59pm (Singapore Time) on the same day of the registration. You will have to reapply for the course, subject to availability of vacancy at the point of your re-registration.
Additional Funding Available, If Applicable
Singaporeans aged 25 years old and above are eligible for SkillsFuture Credit which can be used to offset the selected programmes' fees for self-sponsored registrations only.
Please note the submission period for your SFC claim via MySkillsFuture needs to be within 60 days before the course start date (date inclusive). If your course start date is more than 60 days from the date of SFC application, the SSG-SFC portal would reject your application. In this case, you would need to pay the full course fees at the end of your course application.
Rescheduling
Request for rescheduling imust be submitted to IAL 2 weeks before the commencement of programme. Reschedule requests that come mid-way through training has to be supported by valid reasons; substantiated by references as evidence; such as a doctor's note; or a hospitalization chit.
Please submit your request to reschedule your course at MyIAL. A non-refundable administrative fee of S$54.50 w/GST ($50) applies for the request and the next available slot will be offered
Withdrawal
Request for withdrawal from a programme is subjected to review by IAL and the decision is final. IAL reserves the right to request for supporting document(s). A non-refundable administration fee of S$54.50 w/GST ($50) is applicable for withdrawal request. If the withdrawal notice is given less than 2 weeks before the programme start date, the paid fees will not be refunded.
Corporate Run
For dedicated corporate runs with a contract signed with IAL, billing and payment will follow the terms of the signed contract. Otherwise, payment would be expected upon registration.
About The Speaker
Charmaine Lee (Ms)
In the last 13 years, Charmaine has collaborated with esteemed educational instituitions such as SUTD, Temasek Polytechnic, and IAL to name a few.
Beyond academia, her portfolio boasts of clients such as Mitsubishi Heavy Industries, SATO Global, Merz Aethetics, and Schneider Electric (France), among others. Charmaine's versatility shines through her ability to tailor effective digital marketing strategies for her clients, and her training philosophy revolves around actionable insights and practical solutions.
Her training covers crafting compelling elevator pitches and building a strong online personal brand. Charmain is a WSQ ACTA Certified Trainer, Associate Adult Educator and has conducted over 4,000 hours of training and curriculum development.
Join Charmaine to Unleash Your Digital Brand as Adult Educators!