CPD Programmes

Create A Digital Elevator Pitch Video for Greater Brand Awareness

Programme Fees:

S$42.80 w/GST

AEN Member

Singaporean/PR: S$128.40 | Others: S$428.00 w/GST

Non-AEN Member

Charmaine Lee (Ms)


7 hours


If a picture paints a thousand words, a video paints millions. Get started with videos as a marketing tool, script, film and produce a 2 to 3 min digital elevator pitch video.


This is a fully online session conducted via ZOOM.  Participants can participate in the session from any venue of their convenience with a laptop / device that is compatible with ZOOM.  More details on participating in the session will be send to the confirmed registrants.




Participants are required to:

  • Bring along smartphone, tripod, laptop, charger, mouse, mouse pad and cable to transfer the video to their laptops.
  • Set up a Facebook Business Page following the step-by-step video guide: https://youtu.be/igI7C5bIUGc
  • Have Google Chrome Browser installed prior to the class


What is this programme about?



How can videos help you get more brand awareness of who you are, what you do, who you can help and the services you provide?

How can videos help you grow your business and save your time in answering pre-requisites and FAQ questions in a cost effective yet engaging way?

Which social media platforms should you choose to invest in creation of video materials, and what topics should you cover in your videos?

Overview of topics being addressed at the hands-on workshop:

  1. Types of Facebook Posts and Ads
  2. Pros and Cons of Video Marketing
  3. Video Insights and Statistics
  4. A typical buyer’s journey online before purchase
  5. 7 typical types of videos businesses create
  6. Digital Transformation in Small Business Education Sectors
  7. Video Marketing Research & Strategy
  8. Basic digital elevator pitch script template for your 2 to 3 min video for Social Media
  9. Equipment required to start creating video contents: Smartphone, Tripod, Flip Chart and Markers and more.
  10. Script, Film/Record and Edit your video during the workshop with ClipChamp.com
  11. Brief Introduction of Facebook Videos vs Instagram IGTV and LinkedIn
  12. Video Editing & Production of Video Pitch Recorded
  13. Export video from ClipChamp.com & Publish your video to Facebook Business Page
    Note: Step by step guide on how to create your Facebook Business Page will be sent via email which will need to be setup prior to the class if you wish to upload your video to your Facebook Business Page
  14. Facebook Advertising Budgeting and Video Marketing Strategy (Short vs Long Videos)


What does it cover?


At the end of the session, participants will be able to:

  • Explain why videos will work better on social media
  • Explore video trends on different social media platforms
  • Explain the Pros & Cons to Video Marketing
  • Describe the types of videos you can create for your business
  • Create videos that potential customers are looking for
  • Apply basic framework when scripting videos
  • Script, Record & Edit your digital elevator pitch video
  • Export & Publish video on Facebook Business Page


Who is it suitable for?

This programme is for professionals in:

  • Adult Education: Training and Adult Education Professionals who would like to market their services effectively on Social Media with Videos
  • Owners of Training and Adult Education Business: Who would like to involve a video marketing strategy in their company’s brand awareness, consideration and decision of buyer’s journey online
  • Any others active in Training and Adult Education who would like learn more about using videos to generate leads for their businesses


In addition, those keen to participate should possess basic computer knowledge, ability to surf the internet independently



Fees & funding

AEN Member Non-AEN Member Singaporean/PR Non-AEN Member Others

Total programme fee




To register for AEN membership, please click here.

Programme fee covers training and assessment. The fee is inclusive of prevailing GST and subject to changes.


About the speaker

Charmine Lee (Ms)

Chief Digital Marketing Trainer & Consultant | Sky Digital Agency


Charmaine Lee (Ms) is the Founder & Chief Digital Marketing Trainer & Consultant at Sky Digital Agency and Chief Learning Officer of The Good Designers.

Founded her first agency in 2010, she has worked with hundreds of small business owners, and sadly have witnessed many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.


Many small business owners were skeptical of how Facebook Marketing and Advertising could help their business, and the investment required to kickstart Social Media Marketing and Advertising even up till today.

Seeing the gap in social media and digital marketing knowledge of her clients, she started conducting short courses to train her clients to manage their Facebook Marketing, and Google Analytics in 2014.

Over the years, out of her passion to share her knowledge, she has curated more than 12 different digital marketing curriculums under Sky Digital Agency. These courses includes: SEO, Facebook, Instagram, Video Marketing, Digital Marketing & Sales Funnels, Content Marketing Strategy with Ebooks, LinkedIn Marketing and more.

To date, she has accumulated more than 1,600 hours of training and curriculum development hours, WSQ ACTA Certified, and an Associate Adult Educator, Adult Education Professionalisation awarded by the SkillsFuture Singapore (SSG) Agency.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams to leverage on.