CPD Programmes

Create eMarketing Tools for Lead Generation

Programme Fees:

Singaporean/PR: S$0.00 w/GST

AEN Member

Singaporean/PR: S$128.40 | Others: S$428.00 w/GST

Non-AEN Member

Charmaine Lee (Ms)

Speaker

7 hours

Duration

This is a fully online session conducted via ZOOM.  Participants can participate in the session from any venue of their convenience with a laptop / device that is compatible with ZOOM.  More details on participating in the session will be send to the confirmed registrants.

 

Notice

 

In order to participate fully, you will need a functioning computer or laptop with Google Chrome and Microsoft PowerPoint 2013 or later

 

What is this programme about?

 

Within the adult education and training industry, there are increasing numbers of experienced and qualified practitioners operating as independent or freelance professionals. However, generating income and building a client base requires being able to communicate and advertise their service offerings. This does not have to be a costly effort, however — with the right understanding, it is entirely possible to build and communicate a brand by leveraging social media and a number of free digital resources and platforms.

The vast reach of social media makes it the perfect platform to attract new audiences. In order to generate high quality business leads, it is important to create appealing and engaging content, making the most of the digital formats available. The creation of eBooks and PDF eMarketing material can develop and promote awareness of your professional brand, and through the exploration of these tools, you will become better equipped to leverage numerous free digital marketing tools and platforms, such as PowerPoint, Google Forms, SlideShare, LinkedIn, and MailerLite, which can help you establish and expand the online presence of your business.

In this interactive one-day workshop, you will explore the key components of effective digital content creation. Through a mix of hands-on activities, trainer-led demonstrations, and discussions you will learn how to create digital marketing material grounded in content research, such as eBooks or PDFs, which work to generate leads and business for your training or education practice. You will learn more about the various social media tools available to you, how best to leverage them to promote your brand, and how they can communicate your expertise to potential customers.  With the creation of a content lead generation funnel, you will learn how to harness the power of digital media to develop your independent practice into a thriving business.

 

What does it cover?

 

  • Be able to explain the concept of lead generation
  • Understand a variety of effective tools for generating quality leads for education and training businesses
  • Understand the pros and cons of eBook content marketing
  • Be able to identify suitable social media platforms and economical promotional methods to promote their knowledge and expertise
  • Be able to research content ideas and strategies in order to create content that customers crave
  • Be able to take into account your buyer’s journey when structuring the content of your eBook
  • Be able to apply quick and easy ways to create an eBook for lead generation using a ‘What, Who, How, Why’ content structure and framework
  • Be able to create an eBook of 4-6 pages and set up a digital lead generation sales/marketing funnel
  • Be able to publish an eBook to LinkedIn, LinkedIn SlideShares, and/or host an eBook with a Lead Capture Google Form or MailerLite’s landing page

 

Who is it suitable for?

 

  • Adult Education: Trainers and Consultants who would like to market their services effectively and generate quality leads for their education and training business
  • Business Owners: Individuals involved in driving the business development of education and training institutions
  • Owners of Training and Adult Education Businesses: Individuals who are new to content and lead generation through the use of eBooks and PDFs

 

Fees & funding

AEN Member Singaporean/PR Non-AEN Member Singaporean/PR Others

Total programme fee

Complimentary (15 Jun 2020 to 30 September 2020)

S$42.80 (From 1 October 2020 onwards)

S$128.40

S$428.00

To register for AEN membership, please click here.

“The 90% course fee discount for CPD programmes is only applicable to an AEN Member who is either a Singapore Citizen or Permanent Resident. Foreigners will not be entitled to this discount even if they are AEN members.”

Programme fee covers training and assessment. The fee is inclusive of prevailing GST and subject to changes.

 

About the speaker

Charmine Lee (Ms)

Chief Digital Marketing Trainer & Consultant | Sky Digital Agency

Charmaine Lee (Ms) is the Founder & Chief Digital Marketing Trainer & Consultant at Sky Digital Agency and Chief Learning Officer of The Good Designers.

Since founding her first agency in 2010, she has worked with hundreds of small business owners, and  has witnessed many small businesses fail over the years, due to the lack of willingness to embrace technology, social media, and digital marketing. She has observed that many small business owners were sceptical of how Facebook marketing and advertising could help their business, and they were reluctant to make the investment required to kickstart social media marketing and advertising. Seeing this gap in her clients’ knowledge of social media and digital marketing, she started conducting short courses to train her clients to manage their Facebook Marketing and Google Analytics in 2014.


Over the years, Charmaine’s passion to share her knowledge has led to the curation of more than 12 different digital marketing curricula for Sky Digital Agency. These courses include: SEO, Facebook, Instagram, Video Marketing, Digital Marketing & Sales Funnels, Content Marketing Strategy with eBooks, LinkedIn Marketing, and more.

To date, Charmaine has conducted more than 1,600 hours of training and curriculum development. She is a WSQ ACTA Certified Trainer and an Associate Adult Educator, Adult Education Professionalisation, for Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical, and fun. She enjoys breaking down complex topics to help participants gain a better understanding. She helps participants find success in digital marketing campaigns by leveraging the free digital tools available on the market for individuals, entrepreneurs, adult educators, and SME marketing teams.