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For Gorilla Press, wellness has never been just a product category. It is the foundation of the brand, the thinking behind every bottle, and the belief that has guided the business since day one.
Founded in 2013 under The Gorilla Group Pte Ltd, Gorilla Press has built its name in Singapore through cold-pressed juices, protein smoothies, and functional beverages made for consumers who care about what goes into their bodies. Behind the brand is a close‑knit team of ten people working in a lean environment, where decisions are often made hands‑on by the team and resources are carefully prioritised. As the business grew, the team increasingly recognised that their digital presence was not just a sales channel, but a critical part of how customers discovered the brand, understood its value, and decided whether to engage further.
A Vision for Growth
That sense of purpose has always shaped the way the team works. Hands-on, committed, and deeply involved in the business, they have never been content to simply leave key parts of the brand experience in someone else’s hands. As Gorilla Press continued to grow, the team came to see more clearly that their digital presence was not just a storefront. It was a critical part of how customers discovered the brand, understood its value, and decided whether to buy.
They already had some experience managing their own digital storefront, with management taking ownership of the website and working with external partners on larger-scale projects. But there was a growing sense that the business could do more if the team had stronger in-house capability. Rather than depending heavily on outside support for every change or improvement, they wanted to sharpen their own skills, strengthen their understanding of what makes a website effective, and take a more active and confident role in shaping their customer journey online.
For Director Ong Wei Chuan, that next step had to be practical. He was not looking for broad theory or generic training content that would be difficult to apply back at work. He wanted something that spoke directly to Gorilla Press’s business needs and could create immediate value for the team.
“I wanted a more hands-on, OJT approach rather than a course that was too general to apply to our business.”
That thinking led Gorilla Press to partner with the Institute for Adult Learning (IAL) through the NACE@IAL programme in 2025, opening the door to a learning experience designed around the business itself.
Learning Built for Business
The learning journey was designed around Gorilla Press’s real business needs. Through practical workshops and guided work‑based learning, four team members developed skills in user‑centred web design, conversion‑focused content, basic SEO principles, and Shopify best practices. Every concept was applied directly to their own website, making learning immediately relevant and usable.
General Manager Tay Kah Gik, project champion, found the experience energising.
"It was very helpful and targeted to our business, which was a lot more useful for the team and me. It was a lot easier for the team to stay interested because the material was more relevant,"
For a passionate team with big ambitions, that focus and relevance made every session count.
For Supervisor Chia Cher Boon, the smallgroup, handson approach made a difference:
"Training in a small group setting is a lot more effective for me because I am able to ask questions along the way. The trainers are all very patient and knowledgeable, helping me to work through any areas which I found difficult. Very happy with the results,"
It was exactly the kind of supportive, engaging environment where real learning happens.
From Learning to Application
Learning was quickly translated into action. The team worked directly on the Gorilla Press Shopify store, redeveloping three key pages: the Homepage, Landing Page, and Product Detail Page. These were refreshed with clearer structure, stronger content, and basic on‑page SEO optimisation guided by keyword research.
More importantly, the team walked away with the ability to replicate this work independently. They gained the confidence to build and refine pages in‑house, and the judgement to better oversee and guide outsourced work when needed.
What changed was not just the website, but the way the team approached digital work. With stronger fundamentals and shared understanding, Gorilla Press is now better positioned to respond quickly to marketing needs and shape its online customer journey with intention.
Sustaining Capability for the Next Phase
Tay Kah Gik captured the team's spirit perfectly when she shared her hope that they will "continue to put into practice what they have learnt and improve their technical skills." That energy is already fuelling what comes next. Gorilla Press is moving forward with plans to update content across all product pages, build new landing pages for B2B advertising campaigns, and harness website analytics to keep raising the bar. With plans to invest in a page builder app that will give the team even greater creative freedom, the digital presence of Gorilla Press is only going to get stronger.
The story of Gorilla Press is a celebration of a passionate team that chose to grow, to learn, and to back themselves. With sharper skills, greater confidence, and a clear vision for the future, the best is absolutely still to come.
Looking to build practical digital and workplace capabilities within your team? Discover how NACE@IAL supports enterprises in developing inhouse skills through workbased learning designed around real business needs.
Connect with IAL to explore how your organisation can begin its own workplace learning transformation: https://www.ial.edu.sg/for-corporates/consultancy-services/